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Tuesday, September 8, 2009
Previous Morning Cup — Friday, September 4, 2009
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The Archives:
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On the surface, new Hillshire 'Tub' of meat a good idea, but ... Look, I love the idea of the new Hillshire Farm Family Size Lunchmeat Tubs, but why the typical resealable top? Why not a plastic cover that just snaps over the container, similar to how it's done with products like Cool Whip. To me, that would've said something 'unique' to the consumer, suggesting a faster, easier way to get to the meat. I suppose I'm nit-picking here because I really do like this product. I just think another step might've been taken to make these tubs stand out from traditional resealable meat packaging. The tub is cool but the resealable top is redundant in a category that could use a little 'fresh' thinking. I'm pretty sure Sara Lee would take issue with my perspective, but I feel like too many new product concepts simply don't try hard enough to wow consumers with packaging that communicates a whole new way of looking at a category. Of course, Sara Lee is worth billions and I can't afford a trip around the block, so what do I know? E-mail Bob.

NUGGETS FOR NOGGINS' Your belief determines your action and your action determines your results, but first you have to believe. Mark Victor Hansen

ON THE RECORD While it's far from perfect, I say hurrah to the modern food system and for the choice, freedom, variety, security and massive pleasure it gives us. I have no doubt that our forebears would join the chorus, too. Brenda Neall, Publisher and Editor, FoodStuff South Africa. Read more.

	Study: Late-night snacks could pack on the pounds Reuters.com— Midnight raids on the refrigerator may have worse consequences than indigestion -- a study in mice boosts the theory that when you eat affects whether the calories go to your hips or get burned off ..... "Simply modifying the time of feeding alone can greatly affect body weight," researchers wrote. Link.

Kellogg Halts Production at Atlanta Plant After Listeria Discovery

Supermarket News— Kellogg voluntarily ceased production at the plant upon learning that Listeria monocytogenes was found in a sample of its Buttermilk Eggo Waffles manufactured there. “Kellogg...is taking this step out of an abundance of caution as a potential food safety issue was identified through routine testing,” said spokeswoman Kris Charles. Link.

Ag industry defends itself over grisly chick video
Images in video aren't pretty, but industry groups say chicks die instantly
Business Week— Paul Lasley cringed when he heard about an undercover video showing unwanted chicks being tossed alive into a grinder at an Iowa hatchery. The images were
upsetting, to be sure, but as someone who grew up on a farm, Lasley knows that bringing meat and poultry to America's dinner table is often a grisly business ..... Animal rights groups, for their part, say the industry needs to change its ways and treat chickens, hogs, cattle and other animals with more care. Link.

Bob's Spin: Here's the problem for the ag industry now that a Vegan group has released the secretly-recorded video — most Americans think baby chicks are cute as can be. So it's difficult to watch this video as the new-born chicks tumble into the grinder, and it may force the industry to figure out a new way to manage the unwanted male chicks. Whether we like it or not, the food industry's slaughtering practices are now out in the public domain and you can't expect the American people not to have an adverse reaction to what they are witnessing. Email Bob.

Americans Don’t Know They’re unhealthy, says Mintel
Survey: Americans have unrealistic perception of their health and are particularly unaware of their weight problems
Food Navigator— More than two-thirds of Americans are overweight or obese, says the Centers for Disease Control and Prevention, and seeking ways to tackle obesity has become a top priority for US health authorities, as overweight people are at significantly higher risk of developing hypertension, diabetes and cardiovascular disease ..... Senior analyst at Mintel Krista Faron told FoodNavigator-USA.com: “I think there is just a tremendous amount of self-deception. At the core, very few people want to admit they are not healthy.” Link.

U. of Illinois Researcher Petitions to Ban Trans Fats in the Diet
Kumerow: Everybody should read my petition because it will scare the hell out of them
HealthJockey.com— Dieticians may find this piece of news quite interesting. Fred Kummerow (pictured), a 94 year-old University of Illinois veterinary biosciences professor emeritus, still known to carry out research on the health effects of trans fats in the diet, filed a petition with the FDA last month. This petition aims at eradicating trans fats from food ..... Kummerow is of the opinion that the FDA's requirement, which began in 2006, that trans fats to be included on food labels, may be inadequate and deceptive. Link.

Top Consumer Trends: Trust, Control ... Playfulness?
While people "still feel pessimistic," there's plenty of evidence that they are lightening their mood as often as possible
Marketing Daily, UK— Oh, it's so nice to be right. When market researcher Mintel released its list of leading consumer prognostication late last year, it knew that financial worries would drag consumers' emotions down for much of the year, and put the spotlight on trading down and switching brands. But now that its data from the first six months of the year is available, the company has taken another look at its forecast. Link.

FDA Confirms Pepsi’s ‘Frog’tastrophe
Dead frog found in soda can tarnishes brand image
Progressive Grocer— A dead frog found in a Diet Pepsi can in Florida has quickly become an international topic of discussion. But Pepsi has not yet leapt to stifle the scandal’s digital sprawl. PepsiCo still had not issued a public response to the incident on the company Web site as of Friday, though Pepsi spokesman Jeff Dahncke reportedly said yesterday that the Orlando bottling facility that produced the can had been subsequently inspected by the FDA. Link.

Why do these activists have no qualms about abusing the legal system to push their agendas? The self-anointed "food police" at CSPI think that they know what's best for everyone, and that means you and me. CSPI folks believe they are their brother's keeper; the problem is that they are a very big brother in the Orwellian sense.
J. Justin Wilson, 8/14/09, San Diego Union-Tribune.

The Morning Cup constantly searches the cyberworld for insightful food and beverage industry-related feature articles and columns we think will be of interest to the majority of our readers. If you see an article posted on the internet you think would be of interest to Morning Cup readers, please email the link and a little note to editor Bob Messenger.

Nearly a third of Americans ‘very or extremely’ worried about food safety
As a high profile food safety bill awaits consideration in the Senate, a new survey shows the number of Americans who are very or extremely concerned about food safety has remained constant since late 2007 – at about a third ..... The research organization said that proportions of those who are or are not worried about food safety have stayed more or less the same over the past two years, although there have been spikes of concern around high profile food recalls and multi-state foodborne illness outbreaks. On average, only 11 to 13 percent of those surveyed said they were not at all concerned about food safety.
9/4/09 article by Caroline Scott-Thomas. Read more.

Starbucks Taps PepsiCo Vet as New CMO
Starbucks has appointed Annie Young-Scrivner (pictured) as global chief marketing officer. In her new role, which begins later this month, Young-Scrivner will oversee the brand's worldwide marketing and product strategy. Young-Scrivner formerly served as CMO and vp of sales for Quaker Foods and Snacks, a unit of PepsiCo. Prior to that, she was chairman and region president of PepsiCo for Greater China, and handled various global brands, including Pepsi, Frito-Lay, Quaker, Tropicana and Gatorade.
9/4/09 article, Brandweek. Read more.

Humane slaughtering spearheads China's drive to promote animal welfare
It's a slaughterhouse, but not one where there's a great deal of squealing and struggling. Bathed in melodious music, freshly showered, a row of pigs strolls towards their fate one by one. Their heads are put into special helmets and they are stunned into unconsciousness before killing. The two-second electric shock gives the pigs no time for fear or distress, and ensures they don't feel any pain during slaughter. "We call this 'mercy killing,'" said Liu Zhenli, manager of the meat department of the Longda Foodstuff Group Co., Ltd. in east China's Shandong Province, the country's largest prepared foods exporter ..... Longda's practice epitomizes a growing trend in China's large-scale slaughterhouses where animal welfare is being given increasing attention. Their welfare is usually interpreted as the right for animals to be free from thirst and hunger, discomfort; pain, injury, and disease; and free from fear and distress as well as being free to behave normally.
9/4/09 article, China View. Read more.

Company News     
Cumberland Packing: Sweet'N Low Parent Opens Agency Review
Faced with increased competition in the sweetener category, Cumberland Packing, maker of Sweet'N Low, has initiated an agency review for its $6 million marketing and media account. 
Del Monte To Hike Marketing Spend By 40%
Increasing marketing investment to drive sales of Del Monte's core brands and higher-margin businesses is a key component of the company's accelerated growth plan.
KRAFT FOODS: Why Kraft Is 'Pheeling' Good About Cream Cheese
Kraft Foods is introducing a new campaign behind its Philadelphia cream cheese, playing up the emotional connections consumers feel with the brand.

Miscellaneous News  
CULTURE: More older Americans in poverty, according to revised formula
"It's a hidden problem," said Robin Talbert, president of the AARP Foundation, which provides job training and support to low-income seniors and is backing legislation that would adopt the NAS formula. "There are still many millions of older people on the edge, who don't have what they need to get by."
CULTURE: Women gain as men lose jobs
Women are on the verge of outnumbering men in the workforce for the first time, a historic reversal caused by long-term changes in women's roles and massive job losses for men during this recession. 
RESEARCH: Brand Cred—College Kids Love J&J, Apple, Sony
Following Apple on the list of "happy" brand associations were -- in order -- McDonald's, Coca-Cola, Target, Wrigley and Sony (tied), Walmart, Dove and Hershey.

States News  
Wisconsin woman sues spinach companies over E. coli
An 85-year-old woman who fell sick after eating E. coli-tainted spinach during a massive nationwide outbreak three years ago is suing California growers and shippers. 

WORLD News  
CHINA: Nestlé inaugurates the world’s largest bouillon factory in Shanghai
This state-of-the-art factory which will employ 1500 staff will provide the needed capacity to meet the fast growing demand for Totole, the leading bouillon brand in China.

CONSUMER BEHAVIOR/RESEARCH/trends     
08/26/09 — Forget Saving the Planet: Green Consumers Out to Save Money (Progressive Grocer)
08/24/09 — Listening to Consumers Can Yield More Than Asking (Progressive Grocer)
08/20/09 — Consumers Skeptical of Organic, All-Natural Claims But Still Buy (Progressive Grocer)
08/19/09 — No comfort in comfort foods during tough economic times, says study (EurekAlert)
08/17/09 — Latest IRI Study Finds Shoppers Regaining Rationality; However, Price Still Rules (Business Wire)
08/13/09 — Comfort foods vary by age group, says study (Food Navigator)
08/05/09 — 70 Percent of Consumers Will Pay More for Positive Experience (Progressive Grocer)
07/31/09 — New Study: Just Expecting A Tasty Food Activates Brain Reward Systems (Science Daily)
07/22/09 — Survey: Recession Affecting Workers’ Eating Habits (Progressive Grocer)
07/21/09 — New Study Says Shopping Behaviors May Transcend Demographics (Business Wire)
08/20/09 — Nielsen Study: Consumers Stick with Basic Purchases (Brandweek)
07/17/09 — Study: Consumers Want More Innovative Packaged Goods (Progressive Grocer)
07/15/09 — PLMA Study: The Public Loves Private Label (Progressive Grocer)
07/14/09 — American shoppers misled by greenwash, Congress told (Ethiopian Review)
07/10/09 — Consumers Hesitant to Choose Store Brands for Kids and Pets (Brandweek)
07/08/09 — Boomerang kids? Get ready for boomerang parents (Capital City Weekly - Alaska)
07/07/09 — Study: Food Sales Increasingly Driven by Convenience and Health (Progressive Grocer)
07/07/09 — Recession Affects family dynamics, relationships to brands and spending patterns (Progressive Grocer)
07/01/09 — Role Reversal - Mr. Mom Goes Shopping (Nielsen)
07/01/09 — Millennials Are Evolving; Are You Keeping Up? (Adage.com)
06/30/09 — Peapod Survey says Office Workers Demanding Healthier Foods (Supermarket News)
06/30/09 — PLMA Poll: Consumers Will Keep Buying Private Label (Supermarket News)
06/28/09 — Report: Growing Number of Moms Using Social Media (Progressive Grocer)
06/25/09 — Kraft/Datamonitor Study: Probiotics Still Misunderstood (Brandweek)
06/23/09 — Recession generation? Young adults brace for simpler lifestyle (USA Today)
06/12/09 — Plan on Marketing to GenY? You Better Understand Their Idiosyncrasies (Media Post)
06/08/09 — IDDBA Study: Consumer Spending Differs; Delis Miss Opportunity (Supermarket News)
05/29/09 — Women Spend Two Years of Their Life Thinking of Food (Softpedia)

CONSUMERS/AFRICAN-AMERICANS  
07/16/09 — CDC: African-Americans top obesity list (Food Navigator)
07/01/09 — How Coke Is Targeting Black Consumers (Adage.com)
06/01/09 — Smart marketers will recognize the changing African American demographics in America today (QSR Magazine)
05/11/09 — Black buying power to grow despite economic woes (St. Louis American)

CONSUMERS/HISPANIC AMERICANS
08/17/09 — Innovation Key to Meeting Needs of Latino Shoppers (Progressive Grocers)
08/12/09 — Are Hispanic Consumers a Cure for Recession Blues? (Progressive Grocer)
08/10/09 — Wal-Mart Debuts Club Store for Hispanics (Supermarket News)
07/21/09 — Report: Fewer Mexicans Entering U.S. (USA Today)
07/15/09 — Mintel: Hispanic Consumers Avoided Finance-Related Lifestyle Changes (Supermarket News)
07/02/09 — U.S. Latinos Flock to the Web (Brandweek)
06/03/09 — Study: Hispanics are Good Ad Targets in Downturn (Brandweek)
06/01/09 — Hispanic children in US at greater risk for obesity than other ethnic/racial groups (7th Space)

CONSUMERS/KIDS & TEENS     
08/25/09 — American Teens Weigh in on What ‘Healthy’ Means (Progressive Grocer)
08/05/09 — Kids Are Well Aware Which Foods Are Healthy, Finds Technomic (PR-inside)
08/04/09 — Study Says Parents Worried About Kids’ After-School Snacks (Progressive Grocer)
07/27/09 — More Dairy, Calcium in Childhood Could Mean Longer Life (Atlanta Journal-Constitution)
07/23/09 — FCC is ready to stomp on commercialization geared towards children (Tomsguide.com)
07/23/09 — South Carolina case looks on child obesity as child abuse. But is it? (USA Today)
07/22/09 — Study: Overweight kids are more responsive to branded foods (Food Navigator)
08/21/09 — Study: Kids’ Menus Lack Variety, Healthful Options (Pizza Quarterly)
07/10/09 — Drexel U. Study: Many teens wired, caffeinated well past bedtime (Reuters Health)
06/25/09 — Study Refutes Notion that Teens' Media Habits Differ from Adults (Brandweek)
06/03/09 — The Keys to Meeting Youth Wellness Needs? Just Kid Inc. CEO Reveals Answers (Media Post)

CONSUMERS/SENIORS
07/27/09 — Today's Active Seniors are Experiencing Second Middle Age (Brandweek)
07/20/09 — Latest IRI Baby Boomer Report Reveals $50 Billion Growth Opportunity (Business Wire)

Food Safety  
08/25/09 — Editorial: "An appetite for change in food safety" (Grand Rapids Press, MI)
08/13/09 — With IBM's Help, America's Food Safety Back on Front Burner (Miller-McCune.com)
07/27/09 — Contaminated Food: A More Watchful Eye Needed (NPR.org)
07/23/09 — Which is Worse? Germs in our Food or the Antibiotics that Kill Them? (Foodconsumer.org)
07/22/09 — Food Recall? Consumers May Not Get A Clear Picture Of The Process (Science Daily)
07/15/09 — The Next Foodborne Threat? MRSA infections from contaminated meat (Food Poison Journal)
07/12/09 — AMI Poll: Consumers Need More Knowledge on Meat, Poultry Safety (Progressive Grocer)
07/07/09 — Obama administration takes action on food safety (Reuters.com)
06/24/09 — Survey: Less Than 20% of Consumers Trust Food They Buy Is Safe and Healthy (PR Newswire)
06/09/09 — Editorial: Congress needs to empower FDA to protect our food (Belleville News Democrat, IL)
05/15/09 — Food Companies Placing Onus for Safety on Consumers (CNBC.com)

FOOD SCIENCE, TECHNOLOGY & PRODUCT INNOVATION
08/26/09 — Unilever Solution: Fighting Climate Change With Warm Ice Cream (Environmental Leader)
06/23/09 — Taste psychologist maps 'dialects' of flavor preference (Food Navigator)
05/27/09 — U. of Wisc. Team's Nutritious, mouse-eared waffle heads to IFT finals (U. of Wisc. News)

Health & WELLNESS  
08/27/09 — Probiotics: Better Off Dead? (US News & World Report)
08/27/09 — Organic food: Behind the hype (ABC 6, Boise, Idaho)
08/25/09 — Stop eating so much sugar, American Heart Assn. says (Los Angeles Times)
08/25/09 — Kelly Brownell: America may be souring on love affair with over-processed...fatty food (New Haven Independent, CT)
08/25/09 — Feeling the Pinch, Fewer Consumers Can Afford Healthy Food Options (Business Wire)
08/23/09 — Wellness Demand, Health Science Driving Functional Foods Market Growth (Progressive Grocer)
08/20/09 — Marketers Answer Call to Eliminate High-Fructose Corn Syrup (Adage.com)
08/20/09 — Report: Consumers devour nutrient-spiked food, drinks (MSNBC)
08/21/09 — ‘Unknown’ cholesterol in processed food poses big heart health risk (Food Navigator)
08/19/09 — High-Fiber Foods May Be Easier to Stomach This Time Around (Wall Street Journal)
08/19/09 — Behavioral nutrition is one weapon in obesity fight (bnd.com)
08/18/09 — Folic Acid: Mandatory Fortification May Be Unnecessary (Science Daily)
08/18/09 — New Research Shows Antioxidants Abound in Cereals, Popcorn, Whole-Grain Snacks (Health.com)
08/13/09 — Chocolate cuts death rate in heart attack survivors (Asia One News)
08/13/09 — How consumers approach functional foods: Survey (Food Navigator)
08/12/09 — Do high-fat diets make us stupid and lazy (EurekAlert.org)
08/12/09 — Artificial Sweeteners Not Linked to Cancer (Food Navigator)
08/11/09 — Two glasses of fruit juice or carbonated drink each day may cause long-term liver damage (Daily Mail, UK)
08/11/09 — Optimists live longer, healthier lives, women's study shows (Foodconsumer.org)
08/10/09 — Food manufacturers introduce new front-of-pack logo to convey healthy choices (AFN)
08/05/09 — Friendship Influences Eating Behavior, Particularly When Friends Are Overweight (Science Daily)
08/05/09 — Does zero mean zero? Not always with trans fats (ABC Action News)
07/27/09 — Tough love for fat people: Tax their food to pay for healthcare (LA Times)
07/27/09 — Study shows probiotics fight flu symptoms (ABC7, San Francisco)
07/27/09 — Many Americans misunderstand food allergies, finds survey (Food Navigator)
07/24/09 — Ellen Goodman: 'Putting Obesity Out of Business' (Boston Globe)
07/23/09 — Give parents break over gluten-free foods, says nutrition expert (Food Navigator)
07/22/09 — Eating habits in the obese may echo drug addicts' patterns (News Channel 13)
07/22/09 — If you're fat, it's not your fault - says Dr. Barry Sears (7th Space)
07/21/09 — Studies Affirm Value of Healthy Lifestyle (US News & World Report)
07/09/09 — Blame for Obesity, Other Health Woes? Put It on Big Food (Marketing Week)
07/08/09 — Aging population could boost sales of healthy foods (Food Navigator)
07/08/09 — Americans Still Not Doing it for Their Hearts (Progressive Grocer)
07/06/09 — US consumers think natural is greener than organic, says survey (Food Navigator)
07/05/09 — More Evidence That Caffeine Can Jolt Memory (Atlanta Journal-Constitution)
07/02/09 — Kellogg banking on fiber as next consumer craze (Detroit News)

MARKETING*
08/27/09 — Brand Players Should Be Wary Of Store Brand Growth (TheStreet.com)
08/25/09 — Word-of-Mouth Gains Volume (Brandweek)
08/12/09 — Peel n' Taste, the New Scratch n' Sniff (The Pitch)
08/11/09 — What's in a brand name?, well everything (Televisionpoint.com)
08/03/09 — As a Term, ‘Green’ a Best-Seller, But at What Cost? (Environmental Leader)
07/20/09 — Taste sensation: Ads work better if all senses are involved (Eurekalert.org)
07/14/09 — The Pros and Cons of Co-Branding (CIO Today)
07/13/09 — Study: Interactive Marketing to Hit $55 Billion by 2014 (Marketing Vox)
07/13/09 — Subliminal messages fail to control behavior (Canada.com)
06/25/09 — More marketers connect with consumers through mobile apps (USA Today)

NANOTECHNOLOGY
08/19/09 — Safe approach to nanotechnology: Boiling up zinc oxide nanorods without toxic solvents (Physorg.com)
07/07/09 — Defining Nanotech: Size Does Matter (Food Navigator)
06/21/09 — Study Says Most U.S. families Buy Organic (Progressive Grocer)
06/08/09 — At IFT: Nanoscience to boost food safety, quality and shelf life (Food Navigator)
05/17/09 — Consumer groups sound the alarm over nanotechnology (Palm Beach Post)

PACKAGING
08/10/09 — Marketers That Shrank Products - Though Not Prices - Start to Upsize (Ad Age)
07/21/09 — Food Industry Continues Move to Sustainable Packaging (Environmental Leader)
07/16/09 — Demand grows for 'intelligent' packaging (Packaging Magazine)
07/08/09 — Study: Americans Less Worried about Wasteful Packaging (Progressive Grocer)

RESTAURANTS & INSTITUTIONS*  
08/17/09 — Technomic: Opportunities in consumer catering, especially for restaurants (Press Release)
07/20/09 — NPD Reports U.S. Restaurant Traffic Decline Steepest in 28 Years (Earth Times)
06/10/09 — U.S. chain menus could soon start counting calories (Reuters.com)
06/03/09 — The real 'fast-food nation'? Not U.S., survey says (USA Today)
05/27/09 — NPD Finds Today’s Kids Taking a Different Approach to Restaurant Meals (Business Wire)
05/26/09 — Researcher Says Fast Food Makes Kids Stupid (Eco Child's Play)
05/22/09 — Technomic: Consumers want more value from the left side of menu (Chain Leader)

RETAIL/SUPERMARKETS/C-STORES
08/19/09 — Survey: 70% of Retailers Optimistic for 2010 (Progressive Grocer)
07/26/09 — Stores' nutrition ratings add clutter to shoppers' brains (Detroit Free Press)
07/09/09 — NPD Survey: Retailers' Private Label Programs Take Off (Brandweek)
07/01/09 — Store Magazine's Top 100 Report: The Nation's Retail Power Players (Stores.org)
06/25/09 — Nielsen Research: Supermarket Prices Are Still Creeping Up (Brandweek)
06/24/09 — Retailers Raising The Bar For Store Brands (Progressive Grocer)
06/22/09 — Retailers Don't Need to Fear Younger Generations (Supermarket News)
06/10/09 — Study Says Retailers Hold Balance of Power (Progressive Grocer)

SALT/SODIUM  
08/24/09 — Taste question mark hangs over low-salt products (AusFoodNews.com)
08/24/09 — Is lowering sodium a Campbell's gamble? (Kentucky Post)
08/13/09 — Mintel: Sodium is the Next Trans Fat (Supermarket News)
08/12/09 — Why MSG allergy is fake science (The Guardian, UK)
07/28/09 — CSPI's Jacobson: Salt is "single deadliest ingredient in the food supply" (Examiner.com)
07/23/09 — Unsafe Sodium Levels at Denny’s Prompt Class Action Lawsuit (CSPI Newsroom)
07/02/09 — MSG hangs on after decades of demonization (MSNBC.msn.com)
06/24/09 — Are Cheerios too high in salt to be a healthy baby snack? (Vancouver Sun)
06/15/09 — Push to cut salt would shake up food industry (San Francisco Chronicle)
06/01/09 — New findings on salty taste may inspire ways to trick the tongue (Chemical & Engineering News)
05/29/09 — Vinegar could be used for salt reduction (Food Navigator)
05/11/09 — Salt Institute Says Food Alarmists Hurt Important Nutrient (eMaxHealth)

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