Advertise in the Morning Cup. Effective & Affordable
We take your marketing messages past the Gatekeepers to the desks of the people in R&D, Brand Management, Sales, Operations and other key departments at top food and beverage processors and suppliers, with effective, affordable, non-contractual advertising.


Below are the banner ad positions and rates for the Morning Cup. If you have an interest in advertising, you may inquire via e-mail, or call Publisher & Editor Bob Messenger at 847-312-1799.

A Top of the Morning Cup Banner— 800 pixels wide by 100 pixels deep
$450 per month.

Request more details via e-mail, or call Bob at 847-312-1799.
Masthead Banner— 400 pixels wide by 120 pixels deep
$350 per month.
Request more details via e-mail


Nuggets for Noggins' Banner
305 pixels wide by 109 pixels deep
$350 per month. Available
Request more details via e-mail,
or call Bob at 847-312-1799.

Every worthy act is difficult. Ascent is always difficult. Descent is easy and often slippery.

Mahatma Gandhi


Leading Off. . .     
'The Fear Babe' Book Review: Taking On The Merchants Of Food Fear
Vani Hari has been successful at times in bullying major food companies to make changes in their offerings, not based on real issues but on the angst she has been able to generate
Commentary by Steven Savage at
- Fear has always been an effective tool for exercising influence in society, but the internet age has enabled fear-based marketing to move to a whole new level. This is particularly true when it comes to generating fears about food as a means to sell alternatives, supplements and various magical offerings (woo). One of the most successful and egregious examples of this phenomenon is Vani Hari, the self proclaimed “Food Babe.” There is a new book coming out on Thursday the 29th titled “The Fear Babe.” The book executes a thorough take-down of Hari’s claims, methods and business model. The content is well described by the sub-title: “Shattering Vani Hari’s Glass House.” ..... Vani Hari has a degree in computer science and once worked for a large consulting firm. She has no background in nutrition, toxicology, medicine, or agronomy, but has no qualms about pontificating on almost any issue or about giving advice for how people should protect themselves from what she paints as an sinister, unregulated and callous industry. Read.

Banner size:
117 pixels wide by up to 500 pixels deep.
$200 per month
Request more details via e-mail, or call 847-312-1799.

& Brands on Twitter
AB InBev
Amy's Kitchen
Annie's Homegrown
Azteca Foods
Baked by Melissa
Ben & Jerry's
Betty Crocker
Beyond Meat
Blake's All Natural
Blue Bell
Blue Bunny
Bolthouse Farms
Burger King
Campbell Soup Co.

Cheesecake Factory
Chiquita Brands
Church's Chicken
Coca-Cola Co.
ConAgra Foods
Cott Beverages
CowWow Cereal Milk
Dairy Queen
Dannon Co.
Dean Foods
Diamond Foods
Dr Pepper Snapple
Dunkin' Donuts
EVOL Foods
Fage USA
Five Guys
Flowers Foods
Foster Farms
Garden Fresh
General Mills
Good Humor
Goya Foods
Hain Celestial
Hampton Creek
Healthy Choice
Hershey Co.
Hershey's Kisses
Hillshire Brands
Honest Tea
Hormel Foods
Hostess Brands
Hostess Snacks
Hot Pockets
Jack Link's Jerky
Jimmy Dean
Just Born Inc.
Kashi Foods
Kellogg Co.
Kona Red
Kraft Heinz Co.
M&M Brands
McCormick Spices
Michael Foods
Mondelez Intl
Moosehead Breweries
Mountain Dew
Nestle USA
Noodles & Co.
Orville Redenbacher
Panera Bread
Pepperidge Farm
Pilgrim's Pride
Pinnacle Foods
Pizza Hut
POM Wonderful
Popeyes Chicken
Reese's PB Cups
Republic of Tea
Rudi's Organic
Sam's Club
Shake Shack
Smithfield Foods
Sonic Drive-In
Starbucks Coffee
Taco Bell
Talking Rain
Target Stores
Tyson Foods

Walmart Labs
White Castle
WhiteWave Foods
Whole Foods
YUM Brands


Ad Age
Beef Magazine
Beverage Digest
Beverage Industry
Candy & Snack
Candy USA
Confectionery News
Cornell Food Lab
FDA Recalls
Food Business News
Food Dive
Food Genius
Food in Canada
Food Industry
Food Insight
Food Institute
Food Navigator USA
Food Processing
Food Safety News
Food Tank
Grocery HQ
Hartman Group
HuffPost Food
Ipsos Marketing
Medical News Today
MSN Lifestyle
National Restaurant
New Food Magazine
NPR Food
Packaged Facts
Packaging Digest
Pew Research
Pew Hispanic
QSR Magazine
Restaurant News

Rudd Center
The Packer
USDA Food Safety

People in

Mark Bittman - Cookbook author, lecturer at UC Berkeley
Goldman -  Founder of Honest Tea
Hirshberg -  Chairman of Stonyfield Organic
Phil Lempert
The SupermarketGuru. Reports on food and retail trends and consumer behavior.

Marler  - Partner at Marler Clark - the Food Safety Law Firm
Moss - Pulitzer Prize winning reporter for NYTimes. Author of Salt Sugar Fat, Tormentor of food corporations
Marion Nestle - Professor, Dept of Nutrition, Food Studies, & Public Health, New York University
Dean Ornish, MD - Clinical Professor of Medicine at UCSF and Founder of the Preventive Medicine Research Institute
Michael Pollan - Author of Cooked; Food Rules; In Defense of Food; The Omnivore’s Dilemma, etc.
Michelle Simon - Author, speaker, and consultant on the politics of food and alcohol.
Tetrick - CEO & Founder of Hampton Creek
Brian Wansink - Wrote Mindless Eating & SlimbyDesign. Leads famed Cornell Food & Brand Lab

Watchdogs & Food Police

CCF - The Center for Consumer Freedom
CFI - Center for Food Integrity
CFS - Center for Food Safety
CSPI - The Center for Science in the  Public Interest
HSUS - Humane Society of the United States
MFA - Mercy For Animals
PCRM - The Physicians Committee for Responsible Medicine
PETA - People for the Ethical Treatment of Animals

Company & Name-Brand

7-Eleven Stores
AB InBev
Active Health Foods
American Crystal
Amy's Kitchen
Azteca Foods
Ben & Jerry's
Bimbo Bakeries USA
Borden Dairy
Bosco Products
Brown-Forman Corp
Burger King Corp.
Campbell Soup
Cheesecake Factory
Chiquita Brands
Church's Chicken
Circle K
Coca-Cola Co.
ConAgra Foods
ConAgra Mills
Cott Corp
CowWow Cereal Milk
Crystal Farms
Dairy Queen
Dannon Co.
Darden Restaurants
Dean Foods
Decas Cranberry

Del Monte Foods
Diamond Foods
Dole Food Co.
Domino's Pizza
Dr Pepper
Dr Pepper Snapple
El Pollo Loco
Flowers Foods
Fortune Brands
Foster Farms
Freebird Chicken
Fresh Express
General Mills
Gerber Products
Gorton's Inc.
Goya Foods
H.J. Heinz Co.
Hain-Celestial Grp
Healthy Choice
Hershey Co.
Hillshire Farms
Honest Tea
Hormel Foods
Hostess Foods
HP Hood
Imperial Sugar
Ito En N. America
J.M. Smucker Co.
J.R. Simplot
J&J Snack Foods
Jamba Juice
Jelly Belly Candy Co
Jimmy Dean
Jones Soda Co
Just Born Inc
Kashi Co.
Kellogg Co.
Keystone Foods
Kona Red
Kraft Foods
Kroger Co.
Land O'Lakes
Lay's Brand
Leprino Foods
Little Caesars
Long Horn
Long John Silver's
McCain Foods
McCormick & Co.
McDonald's Corp
McKee Foods
Maple Leaf Foods
Mars Inc.
Meals to Heal
Michael Foods
Miller Lite
Moe's Southwest
Mom Brands
Monster Energy
Mountain Dew
Nabisco World
National Chicken
National Restaurant
Nestle SA
Nestle USA
Ocean Spray
Ole Mexican Foods
Original SoupMan

Parmalat Canada
Perdue Farms
Perkins Restaurants
Pilgrims Pride Corp.
Pinnacle Foods
Post Foods
Ralcorp Holdings
Ralph's Grocery
Red Bull USA
Red Lobster
Rich Products Corp
Ruiz Foods
Safeway Inc.
Sanderson Farms
Saputo Inc.
Sargento Foods
Schreiber Foods
Schwan Food Co
Seneca Foods
Skippy Peanut

Smart Baking Co.
Smithfield Foods
Snyder's-Lance Inc
SoBe Beverages
Starbucks Coffee Co
Subway Restaurants
Sunkist Growers
Sunny Delight
   Beverage Co.
Tootsie Roll Indus
Trader Joe's
TreeHouse Foods
Tropicana Products
Tyson Foods
Unilever USA
Walmart Stores
Wells Enterprises
Wendy's Int'l
WhiteWave Foods
Whole Foods
YUM! Brands

D Top O'The News Banner— 605 pixels wide x75 pixels deep
$550 per month

Request more details via e-mail, or call Bob at 847-312-1799.  
- Amazon grocery sales could top $30b by 2025
- Coca-Cola's soft drink revenue grows
- Conagra revamps frozen brands to woo millennials
- Johnnie Walker takes a walk on the wine side
- Kraft Heinz names 29-year-old its new CFO
- Newman's Own at 35: Still keeping it fresh
B&G Foods CEO Sees Latest Acquisition as Ticket to Whole Foods
Food Business News - The recently announced acquisition of Back to Nature Foods Co. gives B&G Foods, Inc. "a bigger seat at the table," said Robert C. Cantwell, president and chief executive officer. Many of the products sold under the Back to Nature brand are Non-GMO Project verified or certified organic, expanding B&G Foods' footprint in the natural channel. "(It's) not only grocery accounts that carry this, but their No. 1 customer, for example, is Whole Foods," Mr. Cantwell said during a Sept. 6 presentation at the Barclays Global Consumer Staples Conference. "It sells in Sprouts; it sells in all those outlets and truly gives us a smaller platform that we can kind of continue to grow on. So, we look at this acquisition as a really beginning of us growing in those categories and with those retailers in a much bigger way." With $80 million in net sales, Back to Nature Foods Co. is a joint venture between Brynwood and Mondelez, and features the Back to Nature and SnackWell's brands. Read.

Nestle Freshens Up Its Image with Vegetarian Meals Takeover - The maker of Hot Pockets wants to go vegetarian, California-style. buying husband-and-wife startup Sweet Earth, which sells frozen burritos stuffed with quinoa, beans and other vegetarian ingredients ..... Nestle will need to scale up Sweet Earth and draw on its knowledge and processes if it hopes to reap the full benefits from the deal and alter the consumer's conception, [Gaurav Gupta of the strategy management firm Kotter International] said. Many people associate Nestle with chocolate and coffee. "Really changing consumer perceptions will take a shift in products within the core brands, not just adding on some healthier products through acquisitions," said Gupta in an e-mail. Read.

- FDA faces appeal for failing to reveal retailers in papaya outbreak
- Seattle Go Straw-Free in Effort to Curb Plastic Pollution
- Study: Consumers are fooled by a product's color
- Super Size Me creator back with more fast food for thought
Around the Net    
Could traditional supermarkets disappear in 20 years? - As the immediate shock of the Amazon Whole Foods deal wears off, and spooked retailers are reassured that just 1% of US food and beverage retail sales are generated online, they would be wise to remember that not all growth curves are linear, says Hartman Group, which says steady food ecommerce growth in the next 10 years could be followed by 10 years of truly explosive growth ..... What if the supermarket could itself be superseded by more convenient forms of shopping in 20 years, as consumers increasingly shop for food online, asked Demeritt: "We do not see many people in the retail ecosystem taking this as seriously as they probably should." Read.
Beverage Industry News & Trends       
In My Opinion: PepsiCo shortchanges container deposits
Column posted by Susan Collins (left) at Plastics Recycling Update - The Container Recycling Institute (CRI) commends PepsiCo for recent statements from Vice President Roberta Barbieri supporting the value of bottle bills for producing clean materials for bottle-to-bottle recycling. However, it is important to point out inaccuracies in Ms. Barbieri's statements, particularly about the cost-effectiveness of bottle bills (container deposit laws). Read.
- Vote to repeal Cook County sweetened beverage tax scheduled
Companies, Categories  & Brands    
Annie's sued for labeling its Naturals salad dressings as 'natural'
By Michelle Robertson, SFGATE - Two consumers [in California] have filed a class-action lawsuit against Annie's Homegrown for falsely labeling its salad dressings as "natural." The plaintiffs allege that the dressing contains what they consider to be a synthetic ingredient, specifically xanthan gum, and therefore is erroneously represented as a "natural" product ..... The lawsuit alleges that the Berkeley-based company engaged in "deceptive, unfair, and false practices regarding their marketing of their Annie's Naturals salad dressings"... Read.
PepsiCo's Mountain Dew partners The Walking Dead in US
Just-drinks - PepsiCo has lined up a deal with television network AMC to produce an augmented reality app in the US for its Mountain Dew brand. The move sees Mountain Dew partner AMC's The Walking Dead series to create "The Walking Dead Encounter" app. The app allows consumers to experience some of the show's zombie walkers via an augmented reality platform. Consumers are encouraged to share interactions via social media. Read.
- Flowers Foods to focus resources on four brands
- Harvest Soul Organic Unveils New packaging design
- Kettle potato chips recalled over white plastic pieces in packets
- LifeAid Beverage Co. Targets Performance
- Tribe Announces Brand Relaunch With Clean Label Hummus
Flavors & Ingredients    
Why Are We So Obsessed With Pumpkin Spice?
Fortune - Consumers continue to crave all things pumpkin spice this season--not only the return of the popular Starbucks latte that started it all, but also dozens of pumpkin-flavored products from major brands including Oreos and M&Ms, as well as some curious offerings, such as pumpkin-scented deodorant and pet shampoo. While seasonality and limited quantities pump up the pumpkin fad, there's a bigger consumer desire driving this trend, making it less about the spice and more about consumers wanting to spice up their lives. Read.
Foodservice Industry /News & Trends    
Chipotle turnaround far off... analyst says
CNBC - A turnaround for Chipotle is nowhere in sight, according to one Wall Street firm. Cowen lowered its rating for the burrito restaurant chain to underperform from market perform, citing the firm's negative consumer survey results for Chipotle's brand. "Proprietary survey data indicates Chipotle's quality and value perceptions remain near trough levels, leading us to believe the sales recovery will continue to trail investor expectations," analyst Andrew Charles wrote in a note to clients Friday. "We are concerned upcoming efforts to drive sales are not enough to improve these measures and in turn will not drive upside to investor same store sales expectations." Read.
Starbucks Debuts New Beverages Inspired by Roastery
QSR magazine (press release) - The Starbucks Reserve Roastery is a place for creativity, where the craft of coffee can shine in surprising ways. Customers come from all over the world, eager to try something new. The Roastery has been the inspiration behind a number of original beverages in Starbucks stores, Nitro Cold Brew, Affogato, and Smoked Butterscotch Latte. "There's no better stage than our Roastery to introduce customers to new coffee experiences," says Duane Thompson from Starbucks beverage R&D team. "It's where we elevate our small-lot Reserve coffees in new ways and continue to push the boundaries of coffee." Read.
- Chili's Cutting Menu Items By 40 Percent
- Garden Fresh names John W. Haywood CEO
- Shake Shack is getting an eel burger
Grocery Industry News & Trends    
SuperValu sees future in wholesale
Food Business News - Eden Prairie, Minn.-based SuperValu Inc. is the nation's fifth-largest retailer, but its future is in wholesale. That was the message from Mark Gross, SuperValu's president and chief executive officer, in a presentation Sept. 7 at the Goldman Sachs Annual Global Retailing Conference in New York. "(Wholesale) is the growth of our business, and the core strength of our business," Mr. Gross said. "I see significant further opportunities for us to grow that business and for us to be a consolidator. Wholesale, more and more, becomes the dominant part of everything that we do." Read.
- Kroger getting hurt by cheaper groceries
World Report    
Switzerland: Yuck or yum? Swiss offer insect burgers of mealworm larvae
WBAL Radio - Swallow deeply, pinch the nose and repeat the mantra: "Tastes like beef, tastes likes beef." Then bite into the burger of rice, chopped vegetables, spices and mealworm larvae. The Swiss supermarket chain Coop, to a bit of domestic hoopla, has begun selling burgers and balls made from insects. It's being billed as a legal first in Europe, a continent more accustomed to steak, sausage, poultry and fish as a source of protein. The goal is to convince leery consumers to try a nutritious, if unusual food that "preserves the planet's resources," Coop says. Read.
- Australia: Why Fruit is Big News in Beer Right Now
- Europe: Food and drink brands aim to win big in e-commerce
- Singapore: In Southeast Asia, rising diabetes rates set off alarms

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