Wednesday, October 11, 2017
Note: The Morning Cup is Off to Arizona for the Winter
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publish from October 23-27 and will return on Monday, October 30.

Previous Morning Cup - Tuesday, October 10, 2017
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The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed.

Leading Off  
Report: Coca-Cola creates the most buzz among non-alcoholic beverage brands
Food Dive - Besides Coca-Cola (#1), other brands gaining position compared with the last analysis in March include Tropicana (#2), Dr. Pepper (#5), Lipton (#7), Folgers Coffee (#8) and Canada Dry (#10). Two brands making their debut in the current top 10 rankings are Folgers, propelled by a skyrocketing online influencer score, and Canada Dry, largely due to an improved offline influence score. Rounding out the list: Gatorade (#3), Simply Orange (#4), Minute Maid (#6) and Ocean Spray (#9). Besides Coca-Cola (#1), other brands gaining position compared with the last analysis in March include Tropicana (#2), Dr. Pepper (#5), Lipton (#7), Folgers Coffee (#8) and Canada Dry (#10). Two brands making their debut in the current top 10 rankings are Folgers, propelled by a skyrocketing online influencer score, and Canada Dry, largely due to an improved offline influence score. Rounding out the list: Gatorade (#3), Simply Orange (#4), Minute Maid (#6) and Ocean Spray (#9). Read.

& Brands on Twitter
AB InBev
Amys Kitchen
Annies Homegrown
Azteca Foods
Baked by Melissa
Barry Callebaut
Ben & Jerrys
Betty Crocker
Beyond Meat
Blakes All Natural
Blue Bell
Blue Bunny
Bolthouse Farms
Burger King
Campbell soup Co. 

Cheesecake Factory
Chiquita Brands
Churchs Chicken
Coca-Cola Co. 
ConAgra Foods
Cott Beverages
CowWow Cereal Milk
Dairy Queen
Dannon Co. 
Dean Foods
Diamond Foods
Dr Pepper snapple
Dunkin Donuts
EVOL Foods
Fage UsA
Five Guys
Flowers Foods
Foster Farms
Garden Fresh
General Mills
Good Humor
Goya Foods
Hain Celestial
Hampton Creek
Happy Egg Co.
Healthy Choice

Hershey Co. 
Hersheys Kisses
Hillshire Brands
Honest Tea
Hormel Foods
Hostess Brands
Hostess snacks
Hot Pockets
Jack Links Jerky
Jimmy Dean
JM smucker

Just Born Inc. 
Kashi Foods
Kellogg Co. 
Kona Red
Kraft Heinz Co. 
M&M Brands
McCormick spices
Michael Foods
Mondelez Intl
Moosehead Breweries
Mountain Dew
Nestle UsA
Noodles & Co. 
Orville Redenbacher
Panera Bread
PEEPs Brand
Pepperidge Farm
Pilgrims Pride
Pinnacle Foods
Pizza Hut
POM Wonderful
Popeyes Chicken
Reeses PB Cups
Republic of Tea
Rudis Organic
sams Club
shake shack
smithfield Foods
sonic Drive-In
starbucks Coffee
Taco Bell
Talking Rain
Target stores
Tyson Foods

Walmart Labs
White Castle
WhiteWave Foods
Whole Foods
YUM Brands


Ad Age
Beef Magazine
Beverage Digest
Beverage Industry
Candy & snack
Candy UsA
Confectionery News
Cornell Food Lab
FDA Recalls
Food Business News
Food Dive
Food Genius
Food in Canada
Food Industry
Food Insight
Food Institute
Food Navigator UsA
Food Processing
Food safety News
Food Tank
Grocery HQ
Hartman Group
HuffPost Food
Ipsos Marketing
Medical News Today
MsN Lifestyle
National Restaurant
New Food Magazine
NPR Food
Packaged Facts
Packaging Digest
Pew Research
Pew Hispanic
QsR Magazine
Restaurant News

Rudd Center
The Packer
UsDA Food safety

Company & Name--Brand

7-Eleven stores
AB InBev
Active Health Foods
American Crystal
Amys Kitchen
Azteca Foods
Ben & Jerrys
Bimbo Bakeries UsA
Borden Dairy
Bosco Products
Brown--Forman Corp
Burger King Corp. 
Campbell soup
Cheesecake Factory
Chiquita Brands
Churchs Chicken
Circle K
Coca--Cola Co. 
ConAgra Foods
ConAgra Mills
Cott Corp
CowWow Cereal Milk
Crystal Farms
Dairy Queen
Dannon Co. 
Darden Restaurants
Dean Foods
Decas Cranberry

Del Monte Foods
Diamond Foods
Dole Food Co. 
Dominos Pizza
Dr Pepper
Dr Pepper snapple
El Pollo Loco
Flowers Foods
Fortune Brands
Foster Farms
Freebird Chicken
Fresh Express
General Mills
Gerber Products
Gortons Inc. 
Goya Foods
H. J. Heinz Co. 
Hain-Celestial Grp
Healthy Choice
Hershey Co. 
Hillshire Farms
Honest Tea
Hormel Foods
Hostess Foods
HP Hood
Imperial sugar
Ito En N. America
J. M. smucker Co. 
J.R. simplot
J&J snack Foods
Jamba Juice
Jelly Belly Candy Co
Jimmy Dean
Jones soda Co
Just Born Inc
Kashi Co. 
Kellogg Co. 
Keystone Foods
Kona Red
Kraft Foods
Kroger Co. 
Land OLakes
Lays Brand
Leprino Foods
Little Caesars
Long Horn
Long John silvers
McCain Foods
McCormick & Co. 
McDonalds Corp
McKee Foods
Maple Leaf Foods
Mars Inc. 
Meals to Heal
Michael Foods
Miller Lite
Moes southwest
Mom Brands
Monster Energy
Mountain Dew
Nabisco World
National Chicken
National Restaurant
Nestle sA
Nestle UsA
Ocean spray
Ole Mexican Foods
Original soupMan

Parmalat Canada
Perdue Farms
Perkins Restaurants
Pilgrims Pride Corp. 
Pinnacle Foods
Post Foods
Ralcorp Holdings
Ralphs Grocery
Red Bull UsA
Red Lobster
Rich Products Corp
Ruiz Foods
safeway Inc. 
sanderson Farms
saputo Inc. 
sargento Foods
schreiber Foods
schwan Food Co
seneca Foods
skippy Peanut

smart Baking Co. 
smithfield Foods
snyders-Lance Inc
soBe Beverages
starbucks Coffee Co
subway Restaurants
sunkist Growers
sunny Delight
   Beverage Co. 
Tootsie Roll Indus
Trader Joes
TreeHouse Foods
Tropicana Products
Tyson Foods
Unilever UsA
Walmart stores
Wells Enterprises
Wendys Intl
WhiteWave Foods
Whole Foods
YUM! Brands

Flavors & Ingredients

Agilex Flavors &

Allen Flavors
Aromatech Intl
Bell Flavors &

Bickford Flavors
Blue Pacific Flavors
Blue star Flavors
Carmi Flavor and
Fragrance Co. 

Comax Flavors
D.D. Williamson
David Michael & Co
Edlong Dairy

Flavor Dynamics
Flavor Infusion
Flavor systems Intl
FONA International
Fontana Flavors
Gamay Flavors
Givaudan Flavors
GLCC Flavors
Gold Coast

Gum Technology
H.B. Taylor Co
Hagelin Flavor

Innova Flavors
Intl Flavors &
Fragrances (IFF)

International Food
   Products (IFPC)
Kalsec Inc
Kikkoman UsA
McCormick & Co. 
Mane Inc. 
Mission Flavors &

Monsanto Co. 
Mother Murphys

National Flavors
National Fruit Flavor
Natural Flavors Inc

Newly Weds Foods

Nu-Tek Food

Ottens Flavors
Penford Corp. 
Prinova UsA
Proliant Meat

sargento Food

sensient Colors
sensient Flavors
Sethness Co.
summit Hill Flavors
synergy Flavors
T. Hasegawa UsA
Target Flavors
Ungerer & Co. 
Virginia Dare

Watson Inc.

Weber Flavors

WILD Flavors

- Coast Brands Group launches Star Wars Space Punch in U.S.
- Conagra Brands' Slim Jim Unveils New Premium Smoked Sticks
- Pepsi to be new official UWisconsin Athletics beverage
Trader Joe's is Most at Risk from Whole-Foods/Amazon - Trader Joe's is the most at-risk retailer in the US, not because of price reduction but simply because so many of its consumers cross shop at both Amazon and Whole Foods, says an industry consultant. While many retailers are concerned with the impact of Amazon on grocery pricing, the threat to Trader Joe's has little to do with price changes, said Matt Sargent, Senior Vice President of Retail at Magid​. The big risk to Trader Joe's is because its customers aggressively cross shop at both Whole Foods and Amazon at levels three to four times the industry average (see figures below), according to Retail Pulse​ data from Magid. "The risk is much less for a Kroger or a Walmart," ​Sargent told us. "Yes, Walmart is making changes to compete, and Costco is, but Trader Joe's is the most at-risk retailer. I would imagine that many Trader Joe's consumers were once Whole Foods consumers who migrated due to pricing or convenience." ​Those consumers may now be returning to Whole Foods. Read.

Carl's Jr. Tweets Amazon Should Buy It - President Donald Trump isn't the only one trying to get a message across via Twitter. Apparently, fast food franchise Carl's Jr. is also using the medium to get Amazon to acquire the company. According to a news report in TheStreet, Inc., Carl's Jr. posted a series of "facetious" tweets Monday (Oct. 9), in which it said Amazon should buy the company or partner with it. The company even said that while the tweets may be silly, the offering to Amazon is entirely serious, according to the report. John Gordon of Pacific Management Consulting Group told TheStreet that the company, which is a unit of CKE Restaurants Holdings, could be valued at $1.7 billion in a sale... Read.
Around the Net    
Confused by the many yogurt options? We can help you sort them out
Washington Post - It all started with Greek yogurt. Once available only in specialty stores, in the past decade it has come to dominate the yogurt aisle in just about every grocery store. Its success has opened our minds and taste buds to yogurt's world of possibilities, clearing the path for other traditional takes on the beloved food. Now you can globe-hop in the dairy department with offerings from France, Australia, Bulgaria, Iceland and other countries. This United Nations of yogurt options is exciting, but it can also make for a mind-boggling shopping experience. Read.
"We've made a number of acquisitions over the years, and we work really hard to respect the cultures that have been successful. There are some ways that we can help a subsidiary like Whole Foods with resources, maybe with ideas, maybe with some IT services that we've already built. But we don't want their culture to change..... I hope we're going to learn about how physical stores work. They know a lot about food, produce -- supply chains at a very large national scale. We're going to learn with them how we can efficiently -- and in a high-quality way -- deliver groceries to our customers."
Jeff Wilke, Inc.'s chief executive of world-wide consumer, quoted at Fox Business. Read.
- Supreme Court declines to review GMO cooking oil lawsuit
Beverage Industry News & Trends       
Energy drinks: More education needed among young people, says study - Young people often lack a basic understanding of energy drinks and their ingredients, according to an Australian study: suggesting that educational campaigns and easy-to-understand labels would help address confusion. Quantifying ingredients in easily understandable terms (such as 'teaspoons' as opposed to 'grams') are ways to help young people understand what is in the energy drinks they are consuming, say researchers. Read.
Commentary & Analysis    
Congress Should Investigate the Organic Scam
Column posted by Julie Kelly at National Review - Several lawmakers just introduced a bill that would nearly triple the budget for the USDA's National Organic Program (NOP), the federal agency in charge of overseeing the U.S. organic market. But before we hand over more tax dollars to this feckless bureaucracy, Congress should demand hearings about NOP's complicity in what might be the biggest consumer scam in decades: the sale of phony organic food. Read.
Oreo Unveiled a New 'Mystery' Flavor -- and It Isn't Fooling Anyone
Column posted by Clint Rainey at Grub Street - Oreo's classic chocolate wafer–vanilla creme combo has been getting one-upped since the day Nabisco and Mondelez discovered the power of viral marketing. Oreo's "Wonder Vault" has trotted out all sorts of limited-edition spinoffs in recent years, from clever riffs like Red Velvet to, well, Swedish Fish and Peeps. But the company is learning that when the game's shock value, ideas run out fast: A few months ago, Oreo was forced to debut fanmade #MyOreoCreation flavors ("Avocado," "Rainbow, Shure Bert!"), and now that this stunt has also gotten stale, it's moved on to a Mystery Flavor pack that someone will win a lot of money for guessing correctly. Read.
Companies, Categories  & Brands    
Nestle's Poland Spring seeks dismissal of class action lawsuit
ConsumerAffairs - Nestle Waters North America, which owns Poland Spring, is seeking dismissal of a class action lawsuit that alleged the Maine-based company's bottled water did not come from springs. The company introduced as evidence a number of documents, including a letter from the State of Maine Drinking Water Program (DWP) that affirmed all eight of Poland Spring brand springs in the state "meet the U.S. Food and Drug Administration (FDA) definition of spring water." Read.
New Age Beverages Begins Rollout of Aspen Pure
Marketwired (press release) - New Age's Aspen Pure Probiotic water is the world's first probiotic water with more than 10 billion live colony forming units (CFU's/probiotics) in every serving. Aspen Pure Probiotic includes 12 different probiotic strains yet maintains the same clean, crisp finish of the original Aspen Pure Rocky Mountain Water. The product, that is shelf stable (no refrigeration required), and has been formulated with 2 years of shelf life, was developed internally at New Age earlier in the year and was test marketed in New Age's own direct-store-distribution (DSD) system in Colorado since that time. Read.
- Argo Tea launches ready-to-drink line of cold brew single estate teas
- MamaMancini's Announces New Placements in Major Grocery Retailers
- Rooibee Red Tea Expands Distribution Across Tennessee
- Tyson Foods Is a Buy After Its Latest Guidance Increase
Foodservice Industry /News & Trends    
Calorie postings on menus cause more health mentions in online restaurant reviews
Phys.Org - A forthcoming study in the INFORMS journal Marketing Science, a leading scholarly marketing publication, investigated whether the calorie posting on menus has broader spillovers by impacting consumer evaluations of the restaurant. The study finds that health mentions about the foods increased significantly in online reviews after the calorie posting regulation. The result suggests that calorie posting can not only shift consumers towards healthier alternatives when inside a restaurant, but can also have spillovers on other customers reading the reviews by potentially redirecting them towards healthier restaurants and food items. Read.
Foodservice: Retail    
C-stores seek a bigger bite of the sandwich market
Supermarket News - As supermarkets ramp up their prepared-foods assortments, they find themselves increasingly competing against not only restaurants but also another segment that has long been a rival for a share of consumers' foodservice dollars -- the convenience store. The c-store industry overall has long fought against its stereotypical image as a purveyor of low-quality food, and many chains have achieved considerable success, often by emphasizing freshly made or made-to-order sandwich programs. Read.
Supplier News    
Ingredion Launches Versasweet Low-Sugar Glucose Syrups To Help Decrease Amount Of Sugar On Labels
PerishableNews (press release) - Ingredion, a leading global provider of ingredient solutions to diversified industries, today introduced in the U.S. and Canada a new line of low-sugar glucose syrups. VERSASWEET low-sugar glucose syrups enable manufacturers of confectionery, dairy, ice cream and baked good products to achieve reduced grams of sugar on the Nutrition Facts panel by formulating with low-sugar corn- or tapioca-based glucose syrups that, compared to standard glucose syrups, have a lower percentage of mono- and disaccharides, also called DP1 + DP2. Read.
- Cargill debuts new clean label starch line called SimPure
- Supply Side West 2017: Pea Protein Pushes Ahead
World Report    
India: PepsiCo could divest of half its Indian drinks territory by mid-2018 - PepsiCo's Indian arm expects to sell off its bottling operations to franchisees in the south and west of the country in a bid to divest of its most difficult markets. According to Economic Times​, which spoke to two unnamed executives with knowledge of the deal, PepsiCo India is aiming to rationalise its sluggish drinks business, whose growth has been in single figures for the last two years. Read.
UK: Beyond Meat plans to enter UK retail markets in 2018
Food Dive - Plant-based protein maker Beyond Meat is planning to enter the U.K food market early next year, according to just-food. Executive Chairman Seth Goldman told just-food the company has been talking to potential customers in both retail and foodservice channels, but places greater emphasis on retail. Beyond Meat's overseas presence is currently limited to Hong Kong. The company also distributes its products to thousands of retail outlets across the U.S. -- including Walmart, Kroger, Safeway, Albertsons and Target... Read.

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