"Change is the marker by which success will be measured as we move towards the end of this decade. Either you are willing to occasionally change your thinking, your focus, even your culture to adapt quickly to a fluid marketplace, driven by emerging trends and constantly evolving consumer demands, or you risk irrelevance. This is a time to compete outside the box."
Bob Messenger, Publisher & Editor, The Morning Cup
     
   
 
"Man, were you a hit with the folks out here in the hinterland! Several people commented to me how much they enjoyed your presentation. Even the boss said, "He was very good!" (That doesn't hurt in the least to please the boss) In addition, we appreciate Ray Dilschneider, Tree Top, Inc., for initially recommending you to the Convention Committee. Bob, we enjoyed getting to know you personally ... Thanks again for a job well done!"
Dave Klick, Executive VP, Northwest Food Processors Assn. (NWFPA)

To discuss a possible presentation, call Bob at 847-347-0757 or Email him

Bob Messenger's presentation on current and emerging food and beverage trends, and the art of competing outside the box ... Bob defines the competitive challenges of today and tomorrow. A present and futuristic look at the trend markers that will shape your strategic thinking.
The food and beverage industry, both in North America and around the world, is changing so fast that it is an ongoing dogfight to accurately identify marketplace opportunities with products that bring a meaningful point of difference to the table. Learn about the consumer and industry trends and events that will genuinely impact your business and product development in the year's to come.
 
From category and product analysis to consumer trends and behavior, Bob's presentation delivers the information and "ideas" that will help your company or group better understand the needs of tomorrow's marketplace.

CONTACT BOB:

Cell Phone: 847-347-0757
Email


The Bio
Bob Messenger is publisher and editor of The Morning Cup, the highly popular daily online news and trends report now reaching nearly 20,000 industry decisionmakers in senior administrative, R&D and marketing positions at the leading food and beverage companies. He is considered one of the country's top trends analysts in tracking current and emerging trends impacting the food and beverage industry and marketplace. Bob has been analyzing and commenting on the food and beverage industry for over two decades, first as business editor of Prepared Foods Magazine, then as editor of Food Business and Food Processing Magazines.
 
Speech Requirements

● Travel & Accommodations
● Speaker, Moderator or Panelist Honorarium (in advance if outside US)
● Equipment requirements: PowerPoint presentation
 
CONTACT BOB:

Tel: 847-358-8487
Cell Phone: 847-347-0757
Email
 
What they're saying
about Bob's presentation:

"I want to thank you for participating in the 92nd FEMA Annual Meeting. Your role as moderator of the Tuesday morning (panel) session was a milestone in the history of the program and is sure to be the first of many such panel discussions. Once again, on behalf of the Board of Governors and the program committee, thanks for making this year's convention in Palm Beach one of the very best ever."

Raymond Hughes
Former President, Symrise NA
"Thanks for your thought-provoking and well-received presentation to our General Mills Strategic Growth Channels group yesterday. It provided our audience with a great overview of many of the trends that our company will need to continue to monitor and incorporate when developing products for our changing customer and consumer base. Your presentation style fit in quite well with the company culture and the mood of the day!"
Kevin O'Keefe
Strategic Growth Channels Group
General Mills Inc.
 
"Bob ... Over the years, you've performed many roles within the food industry: prognosticator, agitator, clairvoyant, diplomat, provocateur, critic-at-large; entertainer; and aficionado ... you do know how to turn a phrase! You've not only made our industry better, you've also made it more fun. You're a master on the platform."
John Greeniaus
Former President & CEO
Nabisco Inc.
 
"Great job! Your [presentation] ... was superb! I received so many compliments about the session and the formal evaluations bear this out."
Jeanne Sowa
Exec. VP
National Cattlemen's Assn.
 
"Dear Bob ... Please accept my sincere appreciation for the role you played in the ... Annual Convention of the National Ice Cream Mix Assn. (NICMA). Your remarks on consumer trends in the dairy industry, today and tomorrow, were right on target. There were many laudatory remarks about your presentation and comments about what might be expected for the future."
Austin Rhoads
Executive Director
National Ice Cream Mix Assn.
 
"When you're ready to retire from the newsletter business, I'm ready to nominate you for the Supreme Court ... All our courts need more of the plain common sense reflected in your comments ..."
Joel W. Johnson
Retired Chairman, President & CEO
Hormel Foods Corp.
"Dear Bob ... We have been receiving rave reviews regarding this year's annual business conference in Kananaskis. One of the best ever! We have received positive feedback on the speaker's program and, in particular, compliments on your presentation - delegates were thoroughly entertained and yet received relevant and up-to-date information on matters affecting their businesses ... You helped us to deliver a first class conference. Thank you again!"
Christopher J. Kyte
President
Food Processors of Canada
 
"Congratulations! You did a terrific job ... Based on the feedback we've received, the meeting was a huge success and your session greatly contributed to the conference as a whole."
W. Linwood Tipton
President & CEO
IDA
 
"Bob ... Thanks for the 'Homerun' as our 'leader' of the panel - it was a success [and] your part was critical and I thank you for a job well done."
John Cady
President & CEO
National Food Processors Assn.
 
"Your reputation preceded you and it was right on. Everyone had a wonderful time, learned a lot and you helped set the stage for the entire meeting!! ... "
Bruce L. Crumley
VP Sales, Food Ingredients & NutriPharm
Chr Hansen Inc.
 
"Thank you ... we want to assure you that the information and insight you provided created a strong impact on our attendees. We have received many positive comments about your talk ... Your patience, good humor and professional attitude were very impressive."
William L. Brown, PhD
President
ABC Research Corp.
"Bob ... Thanks, sincerely, for moderating our NFPA program ... You have the flair! Just think when you grow out of your shyness ..."
Jim Ethier
President & COO
Bush Brothers & Co.

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