Meeting the Consumer Challenge —
TrendMarkers
"Change is the marker by which success will be measured as we move towards the end of this decade. Either you are willing to occasionally change your thinking, your focus, even your culture to adapt quickly to a fluid marketplace, driven by emerging trends and constantly evolving consumer demands, or you risk irrelevance."
 Bob Messenger, Publisher & Editor, The Morning Cup
 
"Man, were you a hit with the folks out here in the hinterland! Several people commented to me how much they enjoyed your presentation. Even the boss said, "He was very good!" (That doesn't hurt in the least to please the boss).
Bob, we enjoyed getting to know you personally ... Thanks again for a job well done!"
 Dave Klick, Executive VP, Northwest Food Processors Assn. (NWFPA)

To discuss a presentation opportunity, contact Bob at 847-347-0757 or inquire via Email

A current and futuristic look at the Trend Markers that will shape the the consumer, the marketplace and your product development strategies
The editor of The Morning Cup comes to this presentation armed with new product ideas and innovations designed to appeal to consumers in this decade and beyond. Interspersed throughout the presentation are Bob's analysis of the issues and trends of the day, and how companies can overcome a diversity of challenges in a tough, competitive environment.

CONTACT BOB:
Phone: 847-347-0757
 Email
The Bio
Bob Messenger is publisher and editor of The Morning Cup, the highly popular daily online news and trends report now reaching over 10,000 industry professionals in R&D, Marketing, Packaging, Sales and Senior Administrative at the leading food and beverage companies. He is considered one of the nation's top trends analysts in tracking current and emerging trends impacting the food and beverage industry. Bob has been analyzing and commenting on the food and beverage industry for almost three decades, first as business editor of Prepared Foods Magazine, then as editor of Food Business and Food Processing Magazines, and now as editor of the Morning Cup. Prior to entering the food industry, Bob worked as an editor or columnist at several U.S. daily newspapers, including the Jackson Clartion-Ledger (MS), the Casper Star-Tribune (WY) and the Northwest Times (IN) .
 
Speech Requirements

● Travel & Accommodations
● Speaker, Moderator or Panelist Honorarium
    (in advance if outside US)
● Equipment requirements: PowerPoint presentation
 
CONTACT BOB:
Tel: 847-347-0757
 Email
  
What They're Saying
About Bob's presentations
 
"Bob ... Over the years, you've performed many roles within the food industry: prognosticator, agitator, clairvoyant, diplomat, provocateur, critic-at-large; entertainer; and aficionado ... you do know how to turn a phrase! You've not only made our industry better, you've also made it more fun. You're a master on the platform."
John Greeniaus, former President & CEO, Nabisco Inc.
 
"Great job! Your [presentation] ... was superb! I received so many compliments about the session and the formal evaluations bear this out."
Jeanne Sowa, Exec. VP, National Cattlemen's Assn.
 
"Dear Bob ... Please accept my sincere appreciation for the role you played in the ... Annual Convention of the National Ice Cream Mix Assn. (NICMA). Your remarks on consumer trends in the dairy industry, today and tomorrow, were right on target. There were many laudatory remarks about your presentation and comments about what might be expected for the future."
Austin Rhoads, Executive Director, National Ice Cream Mix Assn.
 
"When you're ready to retire from the newsletter business, I'm ready to nominate you for the Supreme Court ... All our courts need more of the plain common sense reflected in your comments ..."
Joel W. Johnson, Retired Chairman & CEO, Hormel Foods Corp.
 
"Dear Bob ... We have been receiving rave reviews regarding [our] business conference in Kananaskis (Alberta, Canada). One of the best ever! We have received positive feedback on the speaker's program and, in particular, compliments on your presentation - delegates were thoroughly entertained and yet received relevant and up-to-date information on matters affecting their businesses ... You helped us to deliver a first class conference. Thank you again!"
Food Processors of Canada
 
"Congratulations! You did a terrific job ... Based on the feedback we've received, the meeting was a huge success and your session greatly contributed to the conference as a whole."
W. Linwood Tipton, former President & CEO, International Dairy Foods Association (IDFA)
 
"Your reputation preceded you and it was right on. Everyone had a wonderful time, learned a lot and you helped set the stage for the entire meeting!! ... "
Bruce L. Crumley, VP Sales, Food Ingredients, Chr Hansen
 
"Thank you ... we want to assure you that the information and insight you provided created a strong impact on our attendees. We have received many positive comments about your talk ... Your patience, good humor and professional attitude were very impressive."
William L. Brown, PhD, President, ABC Research Corp.
 
"Bob ... Thanks, sincerely, for moderating our NFPA program ... You have the flair! Just think when you grow out of your shyness ..."
Jim Ethier, President & COO, Bush Brothers & Co.